Privacy Policy

At Derby Academy (“The School,” “we” or “us”), we respect and care about your privacy. This Privacy Policy provides information about our privacy practices when you use our Services, including our website ( and apps or other sites owned or controlled by us (myDerby, hosted by Veracross, Magnus Health, and our social media sites). References in this notice to “Personal Information” means information that relates to an identified or identifiable natural person. Should you have any questions or concerns, please email

How We Obtain Your Personal Data

As a school, we regularly collect personal data while conducting professional business, including through:

  • The admissions process, including inquiries, applications, and more;

  • Event registrations;

  • Engagement by you with the School, including email and phone communications;

  • Interactions with our Sites, including our website (, our online services, and our social media accounts;

  • Financial processes, including donations and billing.

What Information Do We Collect?

The personal information we collect and process may include:

  • Your biographical information such as name, employer, title, family relationships to another person or the School;

  • Your contact information, such as mailing and physical addresses, phone numbers, and email addresses;

  • Financial information, such as bank account information, credit card numbers, application fees, gifts, or pledges to the school. Financial information is processed through third-party PCI-compliant sites;

  • Technical information, such as your IP address and information from your visits to our websites or portals;

  • Information you provide to us for the purposes of attending meetings and events, including access accommodations and dietary requirements;

  • Identification and background information provided by you or collected by us as part of our inquiry and acceptance processes; 

  • Personal information provided to us by or on behalf of our clients, partners, and employees or generated by us in the course of providing services and employment, which may include special categories of data;

  • Details of your visits to our offices or off-campus visits; and

  • Any other personal information that you share with us.

How We Use Your Information

Whether we receive your personal data directly from you or from a third-party source, we will only use your personal data in connection with our professional activities. These “Permitted Uses” may include:

  • Communicating with you with respect to announcements, events, and school fundraising initiatives which may be of interest to you;

  • Distributing surveys, marketing, or educational materials;

  • Gathering information regarding your preferences to improve the quality of our communications and interaction with you, such as through website analytics or the tracking of our client publications; and

  • Any other purpose for which you have given consent.

How We Share and Disclose Your Information

Information we collect is protected and used solely for internal purposes and is not shared or disclosed with third parties.

Children’s Privacy

Our Sites are not intended for use by children under the age of 13. In accordance with the Children's Online Privacy Protection Act of 1998 ("COPPA"), we do not knowingly collect any personal information from children under the age of 13 without the valid consent of a parent or guardian.

Cookies And Related Logging Technologies

Our website ( tracks limited information about page activity from visitors. We track non-personal information such as IP address, platform, browser type and version of the computer/device used, geographic location of visitors (country, city), and internet service provider (ISP). When using the search function, the history of pages accessed, time spent on pages, referring/exit pages, date/time stamp, and keywords used to find our site via search engines are tracked along with entries typed are collected for the purpose of providing website usage analytics to the site manager. Google Analytics tracking provides for advanced analysis. This information is anonymous and cannot be directly linked to individual users. We may use it to identify high-use or low-use areas of the site, pinpoint problem areas of the site, analyze broad demographic trends in our visitors, and make decisions about how to make it easier for people to find and navigate our website.

Other Websites and Links

​​Throughout our Sites, we provide links to other sites, including social media accounts, whose information practices may be different from ours. We take no responsibility for the information or accuracy contained on other websites. Information you submit to other sites will be governed by the other sites’ privacy policies and terms. Please carefully review those terms before providing your information.


This website takes every precaution to protect our users' personal information. Whenever users submit personal information (such as contact info or credit card info) via online forms, registration, or online purchase, upon submission that information is encrypted via the highest level of SSL (Secured Sockets Layer) available. Servers that store personally identifiable information are in a secure environment. Under no circumstances are credit card numbers permanently stored on our website servers.


Our client contracts include client permission to post testimonials, both written and video, on our website. Permission to display client reference information (name, school, phone number) is obtained from our clients prior to displaying them on our site. If you wish to update or delete your testimonial, you can contact us at

Non-secured Communications

Posts to discussion forums, discussion boards, comments to blogs, and Alumni Class Notes are viewable by other users. When these areas are not in a password protected area, they may be viewable by the general public. Please be aware of this when posting personal information in these areas.

Social Media Sites

You may post information about yourself and/or your experiences with us through various social media websites (e.g., Facebook, Twitter, Instagram). Remember that any information you post will become publicly available, so please use discretion. We are not responsible for the collection, usage, and disclosure policies and practices (including data security) of these sites.

Managing Communication Preferences / Opt-out

Should you choose to do so, you may opt-out of receiving any communication from the School, including emails, by clicking “Unsubscribe” in any system communication. We strongly encourage community members to maintain their subscriptions to our email list to ensure they do not miss any important communications. In myDerby, a user may choose to adjust their communication and Directory Settings.

Retaining Your Personal Data

We will delete your personal data when it is no longer reasonably required for the Permitted Uses or you withdraw your consent (where applicable), provided that we are not legally required or otherwise permitted to continue to hold such data. We may retain your personal data for an additional period to the extent deletion would require us to overwrite our automated disaster recovery backup systems or to the extent we deem it necessary to assert or defend legal claims during any relevant retention period. If you have any questions about, or would like to withdraw, your consent, please email

Updates to this Privacy Policy

This Privacy Policy may be amended from time to time. Any such changes will be posted on this page.

Terms of Use for This Site

Unless otherwise specified, Derby Academy websites are for your personal and non-commercial use. You may not modify, copy, distribute, transmit, perform, reproduce, publish, license, create derivative works from, transfer, or sell any information or service obtained from Derby Academy websites. 

Derby Academy reserves the right, but is not obligated, to remove all spam, product or service promotions and solicitations, and posts and comments that are offensive, profane, graphic, obscene, racist, abusive, sexist, promote cyberbullying, or illegal activity or that threaten, slander, or provoke Derby Academy students, employees, or other individuals. 

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:

Effective Date

June 13, 2023